The highly anticipated “Innovation Master Class 2023” held on 21 July 2023. The distinguished speaker for this session was Mahsa Eskandari, the Research & Development Manager at the IFIA Research Innovation Teams Department, a renowned expert in the field of innovation and idea validation. The class was conducted online and attracted more than 250 eager participants from 14 countries.

The inaugural session of the Innovation Master Class 2023 delved into the essential topics of market analysis and business model review.

During the six-hour training session, Mahsa Eskandari discussed the importance of market analysis and critical components of the innovation process. She emphasized that without a solid understanding of the market and the business models, even the most brilliant and groundbreaking inventions may fail to reach their full potential.